40% of top brands use Instagram, love image filters

Today, Seattle-based Simply Measured launched its Instagram analytics tool for both the public, and its enterprise customers. In conjunction with that release, the company made public a study that it executed of the Interbrand 100 firms, concerning their usage of Instagram.

The Interbrand 100, for the uninitiated, is a list of the world’s one hundred most valuable brands. At the top: Coca-Cola, IBM, Microsoft, Google, GE, McDonalds, Intel, and Apple. The blue chip brands, if you will. Here’s what Simply Measured found out:

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