40% of top brands use Instagram, love image filters

Today, Seattle-based Simply Measured launched its Instagram analytics tool for both the public, and its enterprise customers. In conjunction with that release, the company made public a study that it executed of the Interbrand 100 firms, concerning their usage of Instagram.

The Interbrand 100, for the uninitiated, is a list of the world’s one hundred most valuable brands. At the top: Coca-Cola, IBM, Microsoft, Google, GE, McDonalds, Intel, and Apple. The blue chip brands, if you will. Here’s what Simply Measured found out:

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The most popular American companies in China

The primary reason, it is often argued, that China is an important market for many large U.S. companies is that its population has doubled since the early 1960s. But the whole picture is actually more complex than that. China’s real appeal to American corporations is that the huge population growth has been coupled with a sharp expansion of the middle class. As a result, the Chinese market probably will become more important to consumer goods and technology companies in the next few decades than the U.S. is today.

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