The pain of sustainability

Most consumers want companies to engage in sustainable business practices. In a recent public opinion poll we conducted, more than 83% of respondents said they thought companies should try to accomplish their business goals while trying to improve society and the environment. But companies continue to struggle to implement sustainable approaches to doing business. Why? Here’s a short list of reasons:

http://www.forbes.com/sites/csr/2012/01/18/the-pain-of-sustainability/