3 Things Carnival Must Do Now to Manage the Costa Crisis

Shares of Carnival are dropping significantly after the cruise company’s worst accident—the Costa Concordia running aground off the coast of Italy (Carnival is the holding company for Costa Cruises).  We know that eleven people are dead and more than twenty are still missing.  I can’t imagine how terrifying it must have been for those 4,000 passengers scrambling to get off board.  Now we’re learning the Captain may have abandoned ship before all the passengers were off.  The deaths, the accident, the cowardly captain have all turned this mess into a major crisis for the Carnival brand and that’s why it’s up to Carnival’s top leadership to act aggressively and quickly to restore Carnival’s reputation as one of the best cruise lines in an extremely safe industry.

http://www.forbes.com/sites/carminegallo/2012/01/18/3-things-carnival-must-do-now-to-manage-the-costa-crisis/