The Revolution Won't Be Televised; It Will Be Instagrammed

The boom in TV sales in the 1950s and '60s created a wave of innovation in visual storytelling. It gave rise to the now ubiquitous 30-second spot.

Today a similar phenomenon is underway. Visual storytelling is in renaissance -- but with a twist. Photography, rather than video, is fast becoming the lingua franca of a more global, mobile and social society.

This will have a significant impact on brand marketers, but perhaps in some not-so-obvious ways. More on this in a bit.

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